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Source Elements:
See clips from the shoot
To offer a behind-the-scenes look at how we create original, trend-researched footage content – from concept to final cut. In this case, a shoot addressing changing perceptions of baby boomers.
  • Key concepts:
    Authentic activities, personal connection, weekend clubs, a day in the life, healthy/good-looking boomers, travel, use of gadgets and technology
  • Format:
  • Location:
    Sierra National Forest, California