| |  | | | | | | Objective:
To show, first hand, the lengths we go to when we create original, trend-researched footage – with a behind-the-scenes look at a women's triathlon shoot. See the strength, discipline and competitive spirit of today's woman in action.
- Key concepts:
Athleticism, Competition, Conquering Adversity, Determination, Endurance, Exhaustion, Focus, Toughness
- Format:
HD
- Location:
Cape Town, South Africa.
- Special equipment:
40 foot techno-crane, used in the swimming sequence. And a special camera car, used in the cycling and running sequences.
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