About the project:
Photographer: Klaus Thymann
Nonprofit: Project Pressure
Agency: Mother London
Project Title: Project Pressure
Project Pressure is a not-for-profit organization documenting the world’s vanishing glaciers in order to create a crowd-sourced glacier archive. This open source resource will be available to scientists, educators and the public – inspiring action and participation. To succeed, Project Pressure needs imagery and video footage showing the organization in action, with elements of storytelling throughout to complement and enhance the coverage of their work.
In the late summer of 2012, as the region experienced record ice sheet melt, photographer and artist Klaus Thymann traveled with the Project Pressure team on an expedition to East Greenland made possible by the Getty Images Creative Grant. Klaus and the team were able to capture inspiring images of a landscape experiencing great and rapid change.
Creative agency partner Mother London also produced an engaging and impactful video campaign on behalf of Project Pressure, shown above. The video features images shot on expedition, among others from the Project Pressure archive, paired with comparative images dating back to the 1930s to further demonstrate the realities of glacial melt.
In addition to this compelling video, Mother London will help to create story-telling toolsets, pairing images with relevant stories to create an innovative communication package and social media strategy to help Project Pressure spread the word about its mission and goals.
The photographs Klaus captured on the expedition focus on storytelling and, in particular, the impact of glacial retreat on the local population. Working together, he, Mother London and Project Pressure hope that drawing global attention to Greenland will help galvanize individuals into taking action.
About the photographer: Klaus Thymann started working as a photographer at the age of 14 in Denmark and in 1996, he was the youngest ever winner of the Scandinavian Kodak Gold Award.
In 1997, he co-founded a magazine, Virus, a biannual publication with in-depth features. His assignments have taken him all over the globe, from the glacier fields of Iceland for i-D magazine, the meteorological centre of Hawaii for V Magazine to new leisure opportunities in Iraq for Details.
Currently he is a contributor for i-D, New York Times, Wired, POP and V. He has exhibited his work in numerous solo exhibitions and group shows around the world. Thymann has photographed global advertising campaigns for Nike, Levi’s and Nokia amongst others. He has directed short films, music promos and exhibited moving image pieces.
Thymann has directed films and undertaken pro bono assignments for charities and NGOs such as The World Health Organization and UNICEF, Red Cross, London Cycling Campaign, The Homeless World Cup, Teenage Cancer Trust and more. Klaus Thymann lives in London and works globally.
About the Agency: Mother London is one of the largest advertising and creative agencies in the UK. For more information visit http://www.motherlondon.com/