About the project:

Project Partners:
Photographer: Linka Anne Odom
Nonprofit: Roter Lotus E.V and the D-Foundation
Agency: GoodPilot

Project Title: Pathways

Project description: The D-Foundation must recruit volunteers to increase the effectiveness of the medical care they provide to vulnerable people in India. Our aim is to inspire doctors to travel to India and donate their skills to the project, as well as raise awareness of the work the D-Foundation is doing - inspiring more donors.

The idea is to compress the distance between the doctors and the lives of the people they could save. We will do this by exhibiting portraits and stories of the Indian patients in pop-up spaces around major hospitals and medical colleges in Germany.

The images will be very simple, yet elegant portraits. The color will be de-saturated, bringing out the lines and stories in the faces of the people touched by the foundation. We will create an installation – a pathway of medical light boxes – portraits and testimonies of people that are saved and serving in India.

About the photographer: Linka Anne Odom graduated from New York University’s Tisch School of the Arts with a B.F.A. in Photography and is currently based in Germany. Upon graduation she spent several years documenting diverse cultures and later working in the professional photographic industry in Los Angeles. During this time, she began building photo-based light box installations. She has been commissioned to bring these to numerous events.

Ms. Odom is currently enrolled in an online Masters in Documentary Photography program through the University of the Arts in London. She recently had a successful Kickstarter campaign for ‘Spinning Compass’, a social anthropological photography project about travelers. Her work is influenced by a wild passion to make a difference.

http://linkaaodom.com

About the Agency: Launched in 2008, GoodPilot is a core team of creative and strategic thinkers, including Chris Aldhous, Peter Hodgson and Pierre Humeau. We believe the power of a big organizing creative idea is its ability to stretch and grow across every type of media transforming at each touch point into something meaningful and compelling that engages the consumer at a collaborative level.

To conceive and execute this successfully we believe a new type of creative direction is required.

It's a process called Idea Navigation and involves a close, upstream relationship with clients to embed creative thinking as early as possible in the communication process.

And being channel-agnostic we set no boundaries on what form our ideas will take: they will simply be what best serves the purpose of the Brand Marker we are creating.