About the project:
Photographer: Rana Faure
Producer: Susan Carolonza Chanin
Filmmaker: Poppy de Villeneuve
Nonprofit: RAINN, Rape, Abuse and Incest National Network
Agency: Project Buchanan (Florence Buchanan)
Project Title: RAINN
About the project: Every two minutes someone is sexually assaulted in America with devastating consequences to themselves, their families and communities.
These crimes are mostly committed by someone the victim knows – a friend or a relative – and they occur in all kinds of environments. 44% of victims are under age 18, 80% are under age 30, and 80% of victims are women. For every dollar RAINN receives, 92 cents goes directly to preventing sexual abuse and helping victims.
Photographer Rana Faure, director Poppy de Villeneuve, producer Susan Carolonza Chanin and agency partner Project Buchanan will create a 1-2 minute video to remind people that child abuse, rape and sexual violence are shockingly widespread and deeply damaging.
It will feature celebrity supporters and hopefully some survivors – intercut with stills of objects, people and places, and possibly snippets of news media footage.
Director Poppy de Villeneuve will capture powerful performances and Rana Faure will create graphic still images and portraits. The photography will also be incorporated into rainn.org bringing a new visual and emotional identity to this very important cause.
Crafted with dynamic editing, the video will use its impact to dial down apathy and turn up some much-needed awareness. Posted on rainn.org, it will direct viewers to donate and by alerting the media and maximizing social media, we hope to get it widely circulated to provoke discussion and create change.
About the team: Believing that pictures can help change the world, photographers Susan Carolonza Chanin and Rana Faure worked to form Mother Image in 2007. The goal was to address subject of women's lifestyle: work, families, health and essential moments. Starting with their personal pictures and building from there, they produce photography and video on assignment and for stock distribution. Mother Image is a boutique service that now represents other photographers and filmmakers curated for their sensitivity and style.
Susan Carolonza Chanin, Founder, Director of Business Development, Mother Image - Producer
Susan Carolonza Chanin is a photo industry executive with a unique set of creative and interpersonal talents. Her love of photography combined with a drive to connect the right images to the right client, earned her the position of Director of Photography, V.P. at Liaison/Gamma Liaison NY, and then subsequent roles as Director of Creative Development and Director of Photography at Getty Images NY. Prior to her work at Getty, she was the photo editor for Avanti Press and started her career at The Image Bank. Susan has been invited to speak at New York University, School of Visual Arts, Photo Plus Expo, and ASMP Boston. She has served on the ICP President's Council and as a judge for Photo District News and the NJ Art Director's Club awards. She is a graduate of Carnegie Mellon University and the proud mother of two children who provide endless inspiration for Mother Image.
Rana Faure, Founder, Creative Director, Mother Image - Photographer
Rana Faure, a photographer with a versatile, laid-back approach and a vibrant, singular style produces still and motion imagery for a wide variety of clients. Rana left the bright fluorescent lights of the corporate world to focus on photography and family. Prior to starting her commercial photography career and co-founding Mother Image, she was the Director of Photography for Getty Images NY, where she directed the creation and selection of award winning photography. Rana was Photo Editor at Seventeen magazine and involved in many facets of the industry including photo production at Industria Superstudio, freelance film/video production, and participated, organized and presented at professional community and trade events for photographers. Rana attended Syracuse University for theater/film, continued her education at NYU and focused on photography at ICP but attributes her passion to her parents, both photographer and artists.
Poppy de Villeneuve - Director
Anglo American director Poppy de Villeneuve began her career as a photographer, working for British magazines such as The Telegraph, The Guardian and Vogue, among others. Moving over to film, she now has a web series for the NY Times, “What Made Me” – short video portraits of creative people speaking about the formative experiences that shaped them. Recently Poppy has directed commercials for Ray-Ban, Bottega Veneta, Michael Kors and the NFL among others. She is working on her first documentary feature, exploring the stripper industry from the heart of the Bible Belt as well as exposing societal contradictions and a new version of the female experience.
About The Agency: Project Buchanan
Florence Buchanan, Founder, Creative Director, Project Buchanan – Creative/art Director
Florence Buchanan, another Anglo American, founded Project Buchanan in 2010 as a collaborative hub for rebranding, advertising, web design, film and video projects. With carefully chosen collaborators she has helped agencies win new business, given brands a new face and entertained rooms full of people with her warm, engaging shorts. Florence had been a group creative director/art director at BBDO, Deutsch, JWT and Merkley where she fell in love with filmmaking. Her latest project, “Right There - A Short Film About Tolerance” won Best Short Documentary at Richmond International Film Festival and screened at festivals including Mill Valley, Sonoma, Indianapolis International, Peace on Earth Film Festival (Chicago) and at the New York No Limits Summit. Nothing makes her happier than combining her strategic, conceptual, design and filmmaking skills.